Internet sensations come and go, sometimes with no rhyme or reason. Though they may be elementary, rapper Krispy Kreme has rhymes; it’s the reasoning behind “The Baddest,” his viral video that has folks scratching their heads.

The clip has amassed more than a million views on YouTube since the end of April. In it, Kreme raps in his basement, bragging of his street cred and sexual prowess, all while brandishing a fake pistol. His partner, Money Maker Mike, doesn’t say a word; instead he just stares into the camera, holding a pellet rifle, wearing a light blue Mac Miller T-shirt.

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